Youth Leadership Institute
Award-winning integrated campaign developed to raise awareness about, and help prevent binge-drinking. The campaign ran nationally and targeted youth audiences in environments ranging from middle school to college. It's effective communication approach was credited to strategy of showcasing advertising messages which connected with youth audience on a "peer-to-peer" level. (TV advertisements developed with production budget under $50,000.)
Award-winning integrated campaign developed to raise awareness about, and help prevent binge-drinking. The campaign ran nationally and targeted youth audiences in environments ranging from middle school to college. It's effective communication approach was credited to strategy of showcasing advertising messages which connected with youth audience on a "peer-to-peer" level. (TV advertisements developed with production budget under $50,000.)
Print & OOH Advertising
Promotional Postcards
"Boys" :30 Broadcast TV and online spot
Art Direction, Design for original website: aftertoomany.com
